From Demo to Drop

From Demo to Drop is an in-depth, behind-the-scenes course led by artist and producer Peter Matson that explores the full journey of a song—from raw concept to a finished, released product. Whether you’re working in a live band setting or collaborating remotely on an electronic track, this course guides you through every step of the creative and release process. Perfect for producers, songwriters, and independent artists, From Demo to Drop offers a realistic and actionable roadmap for turning your ideas into polished tracks ready for the world.

The course begins with a focus on working with a live band, showing how an electronic or acoustic demo can evolve through rehearsal, arrangement, and live instrumentation. Peter demonstrates how to know when it’s time to move to the next production phase, including mixing and prepping the final version of your song. You’ll learn how to collaborate with musicians, navigate sonic choices, and maintain the integrity of your demo while expanding it into a more dynamic, performable track.

Next, Peter shifts into the world of electronic and remote production. You’ll follow the evolution of a raw beat into a fully fleshed-out song through remote collaboration, vocal tracking, and feedback cycles with potential labels. From shaping drum sounds to building effective vocal arrangements, this section focuses on workflow, file sharing, and preparing your song for release. Finally, the course covers extra-musical elements—the vital components that bring your track to life post-production. You’ll explore visual branding, release timing, marketing, tour planning, and how to repeat the process sustainably. Whether you’re chasing a label release or doing it independently, From Demo to Drop prepares you to launch your music with purpose and professionalism.