Music Business Essentials

This course provides a practical introduction to the modern music business for independent artists. Students will learn how the industry works, how to generate income, how to protect their work, and how to market and promote their music effectively. The course combines industry theory with actionable tools, enabling students to design a sustainable and strategic career plan tailored to their goals.

Topics & Goals

• Music Industry Overview
  Learn the ecosystem, key players, and how sectors connect for independent artists.
• Revenue Streams for Independent Artists
  Learn streaming, sales, live income, merch, publishing, sync, and partnerships.
• Distribution and Release Planning
  Learn distributor options, costs, metadata, scheduling, and label services basics.
• Publishing, Rights, and Royalties
  Learn composition vs. sound recording, PROs, mechanicals, sync basics, and registrations.
• Split Sheets and Collaboration
  Learn how to document contributions and agree splits to prevent disputes.
• Branding and Artist Identity
  Learn to define message, visuals, and consistency across web, socials, and press.
• Marketing and Promotion Channels
  Learn social planning, playlist pitching, EPKs, influencer work, live promo, and email.
• Career Strategy and Business Setup
  Learn goal setting, legal structures, bookkeeping basics, taxes, and a 12-month plan.

What's included

• 12 hours of in-person instruction at our NYC Facility
• Practice time on the day of your class
• 4 Day passes to be used on non-class days
• Free course assets and learning tools (for applicable courses)
• Access to In-Circle events while enrolled
• Access to the Sound Collective Talent pool while enrolled
• Certificate of completion

Instructors

Instructor

Sound Collective

NYC Facility

Sound Collective features a full suite of professional spaces, including a dedicated recording studio, modern production labs, a PA-equipped performance space, and a fully outfitted DJ studio. Every room is stocked with industry-standard gear, modern hardware & software, and flexible setups for classes, practice, and collaboration.

Located at 28 Broadway, New York, NY 10004