Content Creation
Categories: Music Business
About Course
In this course, Erica will give you the tools to craft compelling narratives, build your EPK, and leverage social media platforms like Instagram, Tik-Tok, and YouTube. She talks about time management, scheduling, and community-building techniques while cultivating healthy habits for sustained success.
What Will You Learn?
- Learn the basics of branding.
- Learn how to define your brand and build an EPK.
- Go in depth on different social media platforms and how to use the algorithm to your advantage.
- Learn best practices for outputting content.
- Learn various tips for success.
Course Content
Branding Basics & Overview
In this step, Erica goes over the basics of developing a brand and getting started with professional content creation.
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The Importance of Content
04:56 -
Setting Goals
03:34 -
Learning from Others
03:25 -
Branding Basics
05:21
Defining Your Brand
In this step, Erica shows you how to define your brand and how to create an EPK that best shows off your brand to potential talent buyers.
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Storytelling
05:08 -
Creating an EPK
04:43 -
Perfecting Your EPK
09:30 -
Socials & Content
08:35
Understanding Social Media
In this step, Erica goes in depth on different social media platforms and how to leverage the various algorithms to your benefit.
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Platform Diversity
04:51 -
Social Algorithms
06:35 -
Tailoring Content
06:04 -
Recording Content
07:46
Content Output
In this step, Erica talks about the specifics of outputting consistent and quality content from best practices for prepping posts to scheduling and time management.
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Prepping Posts
11:36 -
Time Management
04:54 -
Scheduling
07:23 -
Quality vs Quantity
06:10
Tips for Success
In this step, Erica goes over some more general tips for finding long term success as a content creator including focusing on community and building healthy habits.
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Building Communtity
07:12 -
Live Streaming
07:53 -
Building Habits
05:06 -
Authenticity
04:23