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Content Creation

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About Course

Content Creation is a comprehensive course designed for artists and musicians aiming to enhance their digital presence through compelling storytelling and strategic branding. Led by Erica Tedd, the course delves into the essentials of crafting narratives that resonate with audiences, building an effective Electronic Press Kit (EPK), and leveraging social media platforms like Instagram and TikTok to amplify reach.

Throughout the course, students will explore the fundamentals of content creation, including identifying target audiences, developing consistent brand messaging, and utilizing various digital tools to create engaging content. The curriculum emphasizes practical application, guiding learners through real-world scenarios to build a cohesive and authentic online presence.

By engaging with in-depth lessons and hands-on exercises, participants will develop a solid foundation in digital storytelling and branding. The course is structured to empower students to confidently share their artistic journey, connect with fans, and navigate the digital landscape effectively.

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What Will You Learn?

  • Develop compelling narratives that reflect your artistic identity
  • Build a professional Electronic Press Kit (EPK) to showcase your work
  • Leverage social media platforms like Instagram and TikTok for audience engagement
  • Identify and understand your target audience to tailor content effectively
  • Create consistent and authentic brand messaging across digital channels
  • Utilize digital tools and platforms to enhance content creation and distribution

Course Content

Branding Basics & Overview
In this step, Erica goes over the basics of developing a brand and getting started with professional content creation.

  • The Importance of Content
    04:56
  • Setting Goals
    03:34
  • Learning from Others
    03:25
  • Branding Basics
    05:21

Defining Your Brand
In this step, Erica shows you how to define your brand and how to create an EPK that best shows off your brand to potential talent buyers.

Understanding Social Media
In this step, Erica goes in depth on different social media platforms and how to leverage the various algorithms to your benefit.

Content Output
In this step, Erica talks about the specifics of outputting consistent and quality content from best practices for prepping posts to scheduling and time management.

Tips for Success
In this step, Erica goes over some more general tips for finding long term success as a content creator including focusing on community and building healthy habits.

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