Content Creation

Categories: Music Business
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About Course

In this course, Erica will give you the tools to craft compelling narratives, build your EPK, and leverage social media platforms like Instagram, Tik-Tok, and YouTube. She talks about time management, scheduling, and community-building techniques while cultivating healthy habits for sustained success.

This content is for Pro Path Premium and Pro Path Basic members only.

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What Will You Learn?

  • Learn the basics of branding.
  • Learn how to define your brand and build an EPK.
  • Go in depth on different social media platforms and how to use the algorithm to your advantage.
  • Learn best practices for outputting content.
  • Learn various tips for success.

Course Content

Branding Basics & Overview
In this step, Erica goes over the basics of developing a brand and getting started with professional content creation.

  • The Importance of Content
  • Setting Goals
  • Learning from Others
  • Branding Basics

Defining Your Brand
In this step, Erica shows you how to define your brand and how to create an EPK that best shows off your brand to potential talent buyers.

Understanding Social Media
In this step, Erica goes in depth on different social media platforms and how to leverage the various algorithms to your benefit.

Content Output
In this step, Erica talks about the specifics of outputting consistent and quality content from best practices for prepping posts to scheduling and time management.

Tips for Success
In this step, Erica goes over some more general tips for finding long term success as a content creator including focusing on community and building healthy habits.

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