Artist Branding & Social Media

The Artist Branding & Social Media course equips independent artists with the tools and strategies to create a strong, consistent, and authentic brand. Students learn to define their unique identity, develop compelling messaging, manage a multi-platform social media presence, design and maintain an Electronic Press Kit (EPK), and create a long-term strategy for career growth. The emphasis is on practical, hands-on application with structured weekly deliverables leading to a complete personal branding package.

Topics & Goals

• Brand Identity
  Students define their artist identity, target audience, and positioning statement.
• Content Creation
  Students produce and schedule content using tools like Canva, CapCut, and Later.
• Visual Identity
  Students create a mood board, color palette, and typography for consistent visuals.
• EPK Development
  Students design a professional EPK with bio, photos, music links, and press assets.
• Voice and Messaging
  Students develop a brand voice guide and bios for multiple platforms.
• Storytelling
  Students write compelling narratives to align their career story with branding.
• Social Media Strategy
  Students learn platform analysis, content formats, and algorithm-based tactics.
• Long-Term Branding Strategy
  Students plan sustainable schedules, engagement tactics, and growth strategies.

What's included

• 12 hours of in-person instruction at our NYC Facility
• Practice time on the day of your class
• 4 Day passes to be used on non-class days
• Free course assets and learning tools (for applicable courses)
• Access to In-Circle events while enrolled
• Access to the Sound Collective Talent pool while enrolled
• Certificate of completion

Instructors

Instructor

Sound Collective

NYC Facility

Sound Collective features a full suite of professional spaces, including a dedicated recording studio, modern production labs, a PA-equipped performance space, and a fully outfitted DJ studio. Every room is stocked with industry-standard gear, modern hardware & software, and flexible setups for classes, practice, and collaboration.

Located at 28 Broadway, New York, NY 10004